Perth Salesforce Product Build Hackathon 2022 (“PSPBH22”)



Objective: Perth Salesforce Product Build Hackathon 2022 (“PSPBH22”) is to build a commercial solution using the Salesforce platform to target Western Australian industry needs. Selected solutions will receive investment and support to commercialise the solution.

A “Hackathon” is to hack the business idea. How can we be confident that the business idea is going to work? We create a high level business plan, create a demo and get feedback from potential customers.

The target Western Australian industries are:

  • NFP Fundraising
  • Health Support (NDIS / Aged Care) Service Delivery
  • Mining or Mining Services
  • Public Sector; and
  • Salesforce project delivery tools


Start time:  Kick off at 10am kick off TBC

  • Welcome and Logistics
  • Run through templates (lean canvas and example team agreement)
  • Detail expected outcomes (Pitch format)
  • Elaborate on nominated sponsor challenges
  • Networking and Team Formation

End time:  Pitches at 3pm on TBC

Location:  Two21 Offices, Suite 2, Enterprise Two, 11 Brodie-Hall Dr, Bentley Western Australia.

Any remote teams wishing to enter must be approved before the start date. Tickets available from Eventbrite here –DELETED LINK

Outcomes (to be delivered at pitches):

  1. Lean Canvas (to validate the commercial idea)
  2. Solution Prototype (working preferred but minimum of screen mock ups.)
  3. 3-minute Presentation Demo (to cover problem, solution and commercial)
  4. Participant / Team agreement (template to be supplied)

Lean canvas example –

Salesforce developer trial licence signup –


Prize: Qualifying teams will be selected to receive up to $5,000 AUD to cover expenses to commercialise their solution plus in-kind support. Expenses must be legitimate setup purchases with associated tax receipts. In exchange, Two21 is to provide ongoing support and receive an agreed equity share in any newly formed commercial entities. Equity is to be nominated within the pitch, however it is expected to be roughly 10%. There is no minimum or maximum number of prizes to be awarded.


Terms and Conditions

Last updated: 27 March, 2022

This document includes the legal “stuff” required to protect you (Participant), the Two21 Pty Ltd and Sponsors.

In attending or participating in PSPBH22 you are deemed to have read and agreed to the following terms and conditions:

  • Principles
  • Purpose
  • Your Participation
  • Eligibility and Ticketing
  • Judging
  • Intellectual Property
  • Privacy
  • Ownership of Entries
  • Prizes and Awards
  • Publicity
  • Data Resources
  • Confidentiality
  • Termination of Entry and Refund Policy
  • Definition of Terms



By attending or registering for any Two21 event you agree to abide by these terms and conditions.

PSPBH22 is facilitated by Two21 Pty Ltd (“Two21”) ABN 18 622 666 308, an Australian private company and operating in Western Australia.

Two21 may update the terms and conditions at any time.

All agreements are to be governed by and construed under the laws in force in Western Australia.

Non-compliance with these any of these terms may lead to a disqualification of the participant, the participant’s team, and discontinued support by Two21 post event.

Two21 will not be held accountable for the outcome of any recommendations made within these Terms & Conditions (T&C).



PSPBH22 is created to create products on the Salesforce platform, of which hackathons are a part:

  • Participants are encouraged to develop solutions that may become sustainable businesses;
  • Participants develop solutions for specific problem statements provided by Sponsors;
  • PSPBH22 Team members are responsible for the organisation, facilitation and judging of the events.
  • Ongoing engagement with Sponsors at the conclusion of the event series is possible subject to the discretion of both the Sponsors and PSPBH22 Team.


Your Participation

You can participate either as part of a team or on an individual basis. You can also enter in multiple teams. Switching teams or participation in multiple teams is up to the individual Participants. Sponsors and organisers are not responsible for any disputes between team members. Any team disputes may result in disqualification.

To participate, a least 50% (i.e. half) of your team’s members must attend the onsite events.

As a Participant you must cover all associated costs, expenses and arrangements. Participants must supply their own equipment and all other materials required for them to participate. In no event, in particular in case of disqualification, will any costs be reimbursed.

You, as a Participant, will be required to create and present to the judges a proof-of-concept solution for any of the problem statements provided by the sponsors.

Incomplete entries may be disqualified.


Eligibility and Ticketing

The Hackathon is open to all individuals.

To accept the terms and be eligible for prizes, all participants will need to purchase a ticket.

Tickets are available through Eventbrite for a fee of $5.00 plus GST and associated booking costs.

Purchasing a ticket will confirm that you accept all the terms and conditions.



A panel of individuals will be invited to judge the solutions developed by participants of the hackathon. These individuals may be from the Sponsors, broader WA innovation ecosystem, or other organisations. The entries will be judged according to the following criteria:

  1. Lean Canvas / Commercial ROI (40%)
  2. Team Composition (40%)
  3. Proof of concept development (20%)
  4. Customer feedback / Trial customer (20%)

The percentages assigned to these criteria are intended to be a guide and nothing more. The decision of the judges will be final.

Judging will commence in the afternoon of the final day of the hackathon. A minimum of 50% of the team must be available during the judging period to demonstrate the Participant’s or team’s entry. Participants may raise concerns prior to the final day of the hackathon.

Each Entry should be original, of the Participant’s or Participant’s team’s own creation and must undertake some development over the Hackathon’s duration. Entries may use existing elements of software or knowledge which the Participant owns or are not commercially sensitive.

Entries may be subject to a due diligence review at any time for eligibility and compliance with these Terms.

Determination of eligibility and compliance is at the sole discretion of the Two21 Committee. The Two21 Committee reserves the right to disqualify any Entry if the Entry, or a Participant, or a team of Participant’s do not comply with these Terms.


Intellectual Property

You will not present or use content that is copyrighted, protected by trade secret or otherwise subject to third party intellectual property rights or other proprietary rights unless you are the owner of such rights, or other proprietary rights. You must be the owner of such rights or have permission from their rightful owner or partners to present or use the content here.

Participants retain all intellectual property rights developed during an event. Where participants jointly develop intellectual property, the Participants within a team shall (unless agreed otherwise in writing) have joint ownership and use of that developed intellectual property. However, nothing in these terms shall give any participant any rights or interest in any pre-existing intellectual property of another participant.

Participants are expected to respect the intellectual property developed by other Participants and it is a condition of these terms and conditions that Participants do not appropriate the intellectual property, or breach the confidentiality of, any other Participant.

Should a Participant plan to use any pre-existing intellectual property that they communicate this to their Team in writing before starting. A simple written note expressing the date, existing intellectual property to be used, its rightful owner, and its original purpose should help avoid any conflict.

Neither the PSPBH22 Team nor Two21 provide any warranty or guarantee about any intellectual property developed. In the event of any dispute, participants and teams will need resolve any legal disputes about their property rights independently.


Dispute Resolution

By engaging with this event or related events you agree, should any dispute occur with either the PSPBH22 Team and Two21, that cannot be settled privately, it will be settled in a single two-hour mediation session. At this session each party may have a single legal representative present should they choose. A final and binding decision will be made at the end of the session. More details around mediation can be found at the Supreme Court’s website:–what-you-need-to-know

This overarching aim is to resolve any legal dispute simply, quickly and cost-effectively. Two21 hopes to act in the best interest of all stakeholders to ensure involved parties do not suffer prolonged financial or reputational pressures, and can continue to collaborate together with confidence.



We are committed to protecting your privacy. During the registration process you will provide basic information:

  1. including name;
  2. address;
  3. email;
  4. phone number; and
  5. team name.

The information will be stored by Two21. If you do not wish for your information to be shared you may contact Two21 and request it be withheld. Authorized members within Two21, on a need-to-know basis, may use some information collected during the registration process.

Participants shall respect privacy in accordance with the Australian Privacy Principles – as set out in the Privacy Act 1989 (Cth) – and in general shall not share the any personal information about an individual (whether a fellow participant, or otherwise obtained during the course of the event) with third parties, without the consent of the individual.


Ownership of Entries

Participant represents and warrants that the Entry is and will be Participant’s own original work and does not and will not, to the best of the Participant’s knowledge, infringe the intellectual property or proprietary rights of any third party, including, without limitation, any third-party patents, copyrights or trademarks.


Prizes and Awards

The prizes and awards will be communicated to the Participant via the Two21 website. These may be subject to change, and will be by the first day of the Hackathon event.

Two21, in consultation with sponsors, may award additional opportunities funded by the ‘Launch Fund’ upon written request from competing teams after the conclusion of the hackathon.



Except where prohibited, by participating in the Two21 event series, Participant consents to the use of his/her name, photo and/or likeness, biographical information, entry and statements attributed to Participant (if true) for advertising and promotional purposes, including without limitation, inclusion in Sponsors’ newsletters, or Sponsor’s’ website.



Any demonstration can be provided using Salesforce developer or similar environments. If additional resources are required, the PSPBH22 Team will endeavour to assist without committing to an outcome.

If datasets are provided by Sponsors, the datasets will remain the property of the respective sponsors throughout the entire event.

The PSPBH22 Team welcomes and encourages the use and combination of external data sets. Should additional data sets be used it is the Participants responsibility to ensure that are used in line with the data’s licence and with the permission of the data’s owners.



We will not sell, share, or rent your personal information to any third party or use your e-mail address for unsolicited mail. Any emails sent by the PSPBH22 Team will only be in connection with the provision of agreed services related to an event series.


Termination of Entry and Refund Policy

The PSPBH22 Team have the right to terminate any entry for any reason. No refunds will be offered.


Definition of Terms

Participant/s: Any persons attending part of an event series not active on the PSPBH22 Team.

PSPBH22 Team: A core group who either directly organise or champion the event series.

Sponsor: Agency or other organisation / individual providing funding, support, prizes, or challenge statements for the purpose of a Two21 event series.

SME: Subject matter experts and may be referred to as mentors.

Event Series: A series of events held to build solutions, this includes but are not limited to; Launch Events, Hackathons, Workshops, and Networking Events.

Entry: A competitive submission at conclusion of a Hackathon.


Copies of the documents referenced are:


PSPBH Prefounders Agreement