Our Beginnings

Two21 was founded in late 2017 with the goal to help Not For Profit organisations. It later evolved to become less specific but still generally help good people and improve social outcomes.

The Name
Two21 is an unusual name but it has a specific meaning. The founder of Two21 has three children, each very different. His youngest child was blessed with Down’s syndrome (Trisomy 21). Down’s syndrome is a genetic disorder caused when abnormal cell division results in extra genetic material from chromosome 21, or three chromosomes at 21. You can put two and 2 together here.

The little guy uses his gift to make his world better with smiles and laughter. Two21 was founded to make the world better, using different skills and experience.

Our Vision

The Two21 V2MOM

Vision
To create valued people based systems that improve lives
Values
People helping people deserve helpful systems.
Be lean and demonstrate value.
Care more about results than appearances. Show moral courage consistently.
Invest into the community. We can all win together.
Health and Family are a priority.
Methods
Establish strong (local) community that shares and educates.
Create and promote local success stories.
Provide an alternative to sending work offshore.
Leverage available tools (like Process Builder and NPSP) to deliver quickly.
Bundle services and product to share ownership and risk.
Measure tangible value at the end of each project.
Obstacles
Limited local Salesforce skills. Perth is growing but still early on the journey.
Scaling is difficult without offshore resources. Invest locally.
Focus. We need to be selective.
Traditional buying patters and existing relationships. Align with results based leaders.
Social outcomes sometimes do not have appropriate budget and need us to just do it.
Measures
Number of stories customers positively advocate change.
Local community events and participation.
Partnership agreements – we go further together.
Capacity – how do we grow without reducing quality?